29/5/2020 - 12/6/2020 / Week 7 - Week 9 Lim He Yu (0340423) Bachelor of Mass Communication (Advertising) / Typography Project 2A: Font Design Lectures Week 7 (Introduction and Briefing) This week we were briefed on the first part of Project 2, which is font design. We were tasked to design a new typeface with the letters " a i m e p y t g d o b ! , . ", using Adobe Illustrator and Font Lab to generate the typeface. Apart from that, we watched a video about creating typefaces from AIGA, which was really helpful as it explained the basics of designing a typeface. We were told to dissect and analyze a typeface, then draw at least 3 sketches of our font designs before digitizing the work. Mr.Vinod also explained what we needed to know when it comes to designing a font. For instance, x-height, cap height, baseline and so on. I've included the gist of what he explained below in the form of a picture. Figure 1.0: Describing Letterforms Week 8 (Feed...
17/6/2020 - 17/7/2020 / Week 10 - Week 14 Lim He Yu (0340423) Bachelor of Mass Communication (Advertising) / Typography Project 2B: Typography- Expression, Hierarchy and Composition Lectures Week 10 (Introduction and Briefing) This week we were briefed on the second part of project 2, which was to design an A3 poster with the tagline of our liking. After that, we were instructed to express the tagline through type expression. Finally, we had to animate the overall design. Before jumping into the process of designing, we had to come up with three taglines to be used in our design. Mr. Vinod and Mr. Shamsul gave us advice and feedback for our progress of our blogs as well. Week 11 (Feedback and Consultation) With our taglines decided, we were now required to sketch out our ideas for the poster design. With the sketch done, we were then given feedback to progress with our work. Week 12 (Feedback and Consultation) This week we've started d...
2/9/2020 - 16/9/2020 / Week 1 - Week 3 Lim He Yu (0340423) Bachelor of Mass Communication (Advertising) / Illustration & Visual Narratives Exercise 1/ Vormator Challenge Lectures Week 1 Principles of character design: Triple emphasis on shapes Colour Emphasis and contrast Harmony (shapes, lines, colours, patterns) Expressions and poses Week 2 Chiaroscuro refers to the use of light and dark to create the illusion of three-dimensional volume on a flat surface. The term translates to "light-dark"; chiaro meaning bright or clear and scuro meaning dark or obscure. Week 3 No class. Instructions We were given a set of 8 vormator shapes to create a character to be put on a trading card design. The 8 eight vormator shapes are shown below. With the limited freedom to draw the shapes we want, I am grateful that we get to merge or subtract the shapes. Idea Exploration Drafts Coming up with a character using those eight shapes wa...
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